Twitch Prime users now have to watch ads like the rest of the internet now. And they won’t get the 20% discount off pre-order titles on Amazon anymore. Subscribers aren’t happy.
Twitch announced the new changes coming to the world’s most popular live streaming service, noting that they’ve “continued to add value to Twitch Prime,” yet they’ve also” re-evaluated some of the existing Twitch Prime benefits.” Twitch announced ad-free viewing for subscribers back in 2016, but now they’ve reverted back to the original plan of having all viewers watch ads.
Amazon announced that instead of the 20% discount off new titles, subscribers get a $10 promo credit for pre-ordering select titles starting on April 28, 2019.
It’s a pretty bleak time to be a subscriber to Amazon/Twitch. Twitch’s explanation for the purpose of reinstallation ads:
“Advertising is an important source of support for the creators who make Twitch possible. This change will strengthen and expand that advertising opportunity for creators so they can get more support from their viewers for doing what they love. We want Twitch to remain a place where anyone can enjoy one-of-a-kind interactive entertainment, and ads allow us to continue making Twitch the best place for creators to build communities around the things they love and make money doing it.”
Former Twitch VP, Justin Wong, explained that the reasoning behind it is “BS” in a tweet:
“Partners don’t see any direct benefit from the Twitch Prime ad-free removal. There are possibly indirect benefits depending on whether viewers will subscribe to avoid ads. In other words, the ‘benefiting creators’ shtick is BS.”
In retaliation, some streamers on twitch have been asking their viewers to block the ads, such as Rober Moran:
“Please install an ad blocker if you watch my content on Twitch/YouTube because ads are a waste of your time, and I have no interest building a business off ad dollars.”
This has led to increased usage of ad blockers on Twitch. These are some dark days for the streaming giant. What do you think will happen? Will Twitch revert? Or will the community just “deal with it?”