ESRB adds an “In-Game Purchases” label to its rating system

With all the craze about loot crates going around, the ESRB has decided to add a new “In-Game Purchases” label to any physical game that requires it.

Some countries have outright banned the use of random crates whereas other approaches require developers to list the exact percentages of getting a particular loot. Even the Danish government has concluded that items in crates are considered a form of gambling if such items can be traded.

It’s no wonder the ESRB has stepped in being one of the largest regulators in the US.

In a recent Tweet, they stated that the new label will warn any new buyers of potential microtransaction in the game. This includes any “bonus levels, skins, surprise items (such as item packs, loot boxes and mystery rewards), music, virtual coins and other forms of in-game currency, subscriptions, upgrades and more.” This applies to digital purchases as well if they have any of the above portions included in the game.

The ERSB has also set up a resource to help parents who are worried about their children and the cash they’re spending on virtual goods. The page provides links to guides to set up parental controls for nearly every console, platform, and media distribution platform in existence.

This is just the start. They’ve also stated that they’ll make adjustments as the need arises. With the world of media transactions becoming easier and easier to access and use, it’s only necessary that the ESRB steps in. I mean, that’s what they’re all about- regulation and helping parents.

Loot crates- pain or not?

Image via esrb.org.