Netflix getting rid of user reviews – permanently
User-written reviews on streaming giant Netflix will soon dissipate into thin air. Based on a report from CNET, Netflix has plans to completely remove user-generated reviews from its platform this summer. It’ll take place in a few different phases- by July 30, writing reviews for shows and movies will be halted. In August, existing reviews will be completely wiped from the servers.
Netflix stated that the reviews had “declining usage over time” and therefore have become obsolete. Therefore, they’ve decided to remove the written reviews and stick with the thumbs up/down system. It’s also been reported that they’ve notified any user who has used the feature recently.
The ability to write and read user reviews have been already limited to the desktop version of Netflix. They don’t show up in any of Netflix’s apps across any platform, but the rating system is still intact on both the desktop and apps.
Previously, they used a star rating system which was replaced with a thumbs voting system. They claim that it’s easier to use the thumb system and it’s more accurate for personal recommendations of shows and movies, which may increase user engagement. A report from Variety says that the company saw a whopping 200% increase in ratings when they switched to the thumb rating system.
Netflix has also been testing a new subscription tier in Europe. It’s called Ultra and it allows an account to watch Ultra HD content for just about $20 USD.