Papa Johns has teamed up with Final Fantasy XV.
That’s right. An American pizza chain has partnered with Square Enix’s flagship title and posted about it on Twitter. If you take a look at the linked ad, you’ll see Ignis saying “That’s It! I’ve come up with a new discount!” and there’s also a headline that says “Eat in it the game… then eat it in real life!” As crazy and whacky as this sounds, it’s pretty funny.
The promotion allows you get any pizza at regular menu price using the special code “PIZZAGG” at checkout. This is just a publicity stunt and will probably spread like crazy all over the ‘net. This will get them tons of exposure and publicity, just like what you’re reading now. It’ll work out in their favor. I can tell just by the craziness of this deal.
This partnership isn’t really anything beyond just slapping some FF characters on a Papa John’s ad. You can’t cook Papa John’s in FFXV nor can you go the other way around- however that works. Whether you approve of this or not, it’s working for the pizza chain by getting them tons of publicity. And that’s probably all they’re after.
Well done, Papa. Well done.
Image: revholics.