Nintendo, in a recent survey conducted in the US regarding brand reputation, has placed in the top 10.
This is a huge feat as this survey just goes to show how far Nintendo has come as a company for directly influencing Americans. Over the years, they’ve been experimenting with different things, some being a huge flop (e.g. Labo), while others being wildly successful (e.g. SSBU). Some consoles like the Wii U had a nice library of games, but overall was a terribly executed system. Other things like the first-party games and their latest console were positives in bringing the company back.
A recent survey, well, actually, let me rephrase: The biggest corporate reputation study ever conducted in the US conducted recently shows that Nintendo ranks as position nine in the top ten list for the most reputable companies in the US. Nintendo placed just above The LEGO Group. Over 2200 companies were considered, including Hasbro, Rolex, and even Costco.
Nintendo made the list and was the only one to make the list that’s a videogame company. This could be due to the family-friendly games and marketing scheme they use, or they could just be having a trailing history of good games since inception.
Who knows? Microsoft and Sony didn’t make the list, but this could be due to obvious reasons. To the non-gamer parent, these brands may seem a little more alien and cold, compared to Nintendo, who they may have had some degree of exposure to growing up and recognize them as a videogame company.
Regardless, here’s the list of the top ten most reputable brand in the US:
1. Netflix (NASDAQ: NFLX)
2. Hershey (NYSE: HSY)
3. Whirlpool (NYSE: WHR)
5. McCormick & Company (NYSE: MKC)
6. Barnes & Noble (NYSE: BKS)
7. Hasbro (NASDAQ: HAS)
8. Costco Wholesale (NASDAQ: COST)
9. Nintendo (OTCMKTS: NYDOY)
10. The LEGO Group